Google engineer, Matt Cutts, steals the show with his Web 2.0 expo video "What Google Knows About Spam." Sage extols the virtues of watching the video if you're looking to avoid spam in your own site and also if you want to make sure you aren't accidentally becoming the spammer yourself! Cutts provides tips on how to prevent spam and encourages site owners to register their sites in Google's Webmaster Central area, which allows Google to notify you if something is wrong.
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