by Manoj Jasra
MySpace.com received 67.54 percent of the market share of U.S. visits in August 2008 among a custom category of 56 of the leading social networking websites according to
Hitwise. The market share of U.S.visits to the social networking custom category decreased 2 percent in August 2008 to 6.40 percent of all U.S. visits compared to July 2008. Visits to the category decreased 17 percent year-over-year.
| Top 5 Social Networking Websites Ranked by Market Share of U.S. Internet Visits |
| Rank |
Name |
Domain |
Aug-08 |
Jul-08 |
Aug-07 |
YoY %Change |
| 1 |
MySpace |
www.myspace.com |
67.54% |
68.23% |
75.04% |
-10% |
| 2 |
Facebook |
www.facebook.com |
20.56% |
19.48% |
13.68% |
50% |
| 3 |
myYearbook |
www.myyearbook.com |
1.65% |
1.58% |
0.46% |
256% |
| 4 |
Tagged |
www.tagged.com |
1.53% |
1.35% |
0.62% |
147% |
| 5 |
Bebo |
www.bebo.com |
0.94% |
1.13% |
1.38% |
-32% |
| Note - data is based on a custom category of 56 of the leading social networking websites ranked by market share of U.S. visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. |
|
Source: Hitwise |
Among the top 10 social networking websites, Facebook ranked second by market share of U.S. visits with 20.56 percent, followed by myYearbook, which received 1.65 percent. MyYearbook experienced the largest gain in market share in August 2008 among the top five visited websites, increasing 256 percent compared to August 2007. Tagged and Facebook followed, increasing 147 and 50 percent, respectively.
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Source: MySpace Maintains Over 65% Market Share
