Learning Center » Search Engine Guide Daily Search Engine Guide Daily Twitter Dee Twitter Dumb: DirectTV Done Wrong and Right by Sage Lewis Twitter and DirectTV go head to head this week by creating and solving customer service issues at the same time. Mack Collier's article "Worst Example of a Company Twittering?" exposes DirectTV's bumbled use of Twitter, explains the frustration that can cause, and encourages co... Thu, 08 May 2008 15:38:02 -0600 Bee's Do It. NonProfits Do It. Let's Do It, Let's Fall In Link Love by Debra Mastaler Beth Kanter of Beth's Blog recently published an interview she did with Jonathan Colman of The Nature Conservancy. Jonathan is their Associate Director of Digital Marketing and he shared some insight on how the Nature Conservancy (a non-profit) was using social media as part ... Thu, 08 May 2008 15:12:52 -0600 Site Navigation and Usability: Easy Tips for Happy Users by Scott Allen Yesterday, I stumbled across a large ad agency website that promised to be interesting. As soon as I clicked on the link in Google, my senses were assaulted by a splash page, followed by a Flash intro, all before I could enter the site. Yes, it took two clicks before I was even ... Thu, 08 May 2008 12:23:13 -0600 Why Session ID's And Search Engines Don't Get Along (Hint: It's a Duplicate Content Thing) by Stoney deGeyter There is no better way to create an infinite amount of duplicate content on your site than to force session IDs onto each visitor (and search engine). Typically, session IDs are used for tracking a single visitor's navigation path through the site, including the adding or rem... Thu, 08 May 2008 09:36:30 -0600 My Relationship with Facebook: Can We Talk? by Karri Flatla I'm probably going to lose a lot of Friends with this post, but I need to get some stuff off my chest about Facebook. If you're a real Friend, you'll listen without judgment. If not, it was nice Facebooking with you. I hope there are no hard feelings left in my wake.Like most of... Wed, 07 May 2008 14:53:07 -0600 So How Do You Find People on Twitter? by Mack Collier One of the benefits to spending time on Twitter is that it's a great way to network.  But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests.  Here's some tips to help get you started meeting new frien... Wed, 07 May 2008 13:28:36 -0600 SEM Boot Camp - Paid Search Advertising Roadmap by Diana Adams I recently had the opportunity to participate in some speed networking at Small Business Marketing: Unleashed. When I told the second person I networked with that I am a PPC manager, she gave me a blank stare and said "I have no idea what PPC is." She's not alone. Many people d... Wed, 07 May 2008 10:27:41 -0600 Preventing Secure & Non-Secure Site Duplication by Stoney deGeyter Search engine spiders can be very forgiving with a lot of types duplicate content. I've found that, given enough time, the engines can learn when two websites or web pages are complete duplicates of the other. Once they figure this out then they basically understand that a li... Wed, 07 May 2008 10:11:20 -0600 Wasting Your Time with Web Analytics by Manoj Jasra Web Analytics is not easy and can take up much of you time so it's important to concentrate on the things which have the most benefit to your business. Below I have outlined the types of things you shouldn't measure as well as some areas where you could potentially end up wasting... Tue, 06 May 2008 10:07:35 -0600 Redirecting Alternate Domains to Prevent Duplicate Content by Stoney deGeyter Registering multiple domain names is, and should be, common practice for businesses wishing to protect their brands. Once purchased, what you do with these domains can have a positive or negative impact on your main URL. Here are some tips on how to set up alternate domains t... Tue, 06 May 2008 09:54:41 -0600 Who is the Latest Sucker...er...Brilliant Mind to Join the Search Engine Guide Team? by Jennifer Laycock Two weeks ago, I came home from Small Business Marketing Unleashed to find a note on my laptop. It said "Hey Jen! We need more content! The masses are circling and you're not giving them enough to read!!" Now as someone who used to regularly churn out 6000 words of content a... Mon, 05 May 2008 19:12:27 -0600 Peer Rating System: Would you recommend this article? 1 2 3 4 5 2.96 out of 5, With 24 Votes